Tuesday, September 30, 2014

Healthcare Companies Reaching Customers Through Mobile Devices

Based on recent reports by Pew Internet & American Life Project, 80% of U.S. Internet Users access health information online, and of the 88% of U.S. adults that own a cell phone, approximately half own smartphones. ComScore's 2012 Mobile: Future in Focus indicates that as of December 2011 about 8% of observed Internet traffic was driven by mobile phones and connected devices (tablets, e-readers and other web-enabled handheld devices). ComScore Data Mine also reports that the U.S. audience accessing health information content via mobile device is on the rise, 16.9 million U.S. mobile users during the three-month average period ending November 2011. That's a 125% growth rate from the previous year.

Thus it is not surprising to learn that the Apple App Store has more than 10,000 medical and healthcare apps available. A Mashable Infographic states that this is the third-fastest growing app category among iPhone and Android users. Solopreneurs and larger companies, such as Dr. Donald Rozema, American Well and ClickCare, are entering the mobile world with mobile accessible websites, platforms and apps as a way to connect with their customers.

Dr. Donald Rozema, an Atlanta family dentist, has just launched a mobile website to offer smartphone and tablet users a quick, and easy way to access important information about his experience, his practice and dental health care information. Click here to read more...

The software company, American Well, has a new platform that enables patients to conduct mobile device video chats with health care providers.  Click here to read more...

ClickCare provides software services for medical collaboration and its iClickCare App helps healthcare professional to interact and assist each other. Click here to view the video...

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