The intellectual craves food for thought, just as your digital audience hungers a fresh, hot, all day, all you can eat, buffet for conversation. A generous helping of brand building content could have your audience chattering about you in places like Facebook, Twitter and LinkedIn, thereby fueling your brand with little or no effort or cost from you. But of course as all things in life do, the serving spoon dips both ways. Social media, for better or worse, has given the public a new found power over a company's brand. Will you be invited back for another course, today that's not always up to you. Nick Moore tells IFV News, that even PR and Marketing giants are working this new paradigm shift into their clients branding strategy. This is brain food for anyone wanting a seat at the table, from big business to the solopreneur.
Moore is Executive Vice President and Chief Creative Officer of international communication and marketing agency, Wunderman New York. We spoke with Nick at Brandsconf in New York City. To watch the video/webreport, click here.