Thursday, May 17, 2012

IPO Preview: WhiteSmoke

By IPOdesktop: Fourteen companies scheduled initial public offerings to raise $3.7 billion in December, including Zynga (ZYNG). See the full IPO calendar.Based in Israel, WhiteSmoke (proposed WHSM) scheduled a $17 million IPO with a market capitalization of $37 million at the price range mid-point of $9 for Thursday, December 8, 2011.
SUMMARY
WhiteSmoke uses artificial intelligence to improve writing. Nice idea although its S-1 filing could be improved with some ‘regular’ editing.In August 2011, WHSM entered into a promotion and distribution agreement directly with Google Inc. (GOOG) for the web browser Google Chrome offering a free trial. WHSM also terminated its prior distribution agreement with its major distributor. As a result, WHSM is embarking on a new sales and marketing program.
CONCLUSION
WHSM should be watched to see if it is successful with the new Google relationship, although being dependent on one distribution agreement has customer concentration risks.WHSM intendsComplete Story »